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Our
site will provide you with information about
our new and extremely promising method of
accepting electronic payments from the public,
ABSOLUTELY SECURELY. This is the process that
every company anxious to do actual cash business
over the 'Net HAS BEEN WAITING FOR, since
it
will immediately be obvious to any would-be
buyer reluctant to expose his or her private
financial information through the highly public
pathways of the 'Net that THERE IS NO POSSIBLE
WAY FOR ANY HACKER OR CRIMINAL TO CAPTURE
AND USE THIS INFORMATION, SINCE OUR PHONE
SERVER IS
NOT EVEN CONNECTED TO THE 'NET!
This
is really important, because two recent
surveys - by one of the major credit card
companies, and one of the foremost accounting
firms in the world - have confirmed what
vendors like you have been suspecting for
some time ... 65-70% of all people who surf
the Web are ABSOLUTELY UNWILLING to place
orders directly from websites, because that
would force them to send their financial
information through the 'Net. And look at
this direct excerpt from a news report on
a just-completed U.C.L.A. study:

Virtually all U.S. Internet users are concerned
about credit card security online, and the
top reason users are not shopping online is
concern over personal privacy, according to
a multiyear study released in October by the
UCLA Center for Communication Policy.
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JUST
THINK OF THAT! The very people who would *love*
to buy from you, are unwilling to pay you
through the 'Net! Talk about lost business
opportunities - how many of them will actually
bother to find another way to place an order
with you, and pay you in a way with which
they will be comfortable? How many orders
will you miss out on, and how much will you
have to pay employees to capture the complete
orders from people who actually bother to
call you??
We
are pleased to be able to tell you that it
is now possible for your company to accept
payments of any size - completely automatically,
over the phone, by credit card or by check.
While this process is, admittedly, slightly
less convenient for a customer to follow than
simply throwing the information into even
a supposedly secure form and sending it through
the 'Net (and take a look at the postscript
to this letter, to check out a new way that
'Net-savvy criminals have developed to bypass
this safeguard!), it's obvious that a great
many people who have refrained from buying
products over the 'Net until now will JUMP
at the chance of doing so, when they no longer
have to worry that a financial catastrophe
could be the end result of their action!
(By
the way, because our business for more than
a decade has been the
development and building of CUSTOMIZED automated
telephone messaging
systems, we could also create for you a very
human-like system which could actually take
orders over the phone, and even try to UPSELL
callers, before accepting and processing payments.
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Internet
Orders
The
process works as follows: as clients fill
out an order form, and ultimately reach the
section where they are asked for payment information,
one of their options - prominently displayed
- is to provide this information by telephone
instead of through the 'Net, in order to keep
the information secure. If they choose to
pay in this way, they are given a toll-free
number to call, and a unique identification
number for that order. The order information
(minus the payment details) are then recorded
at your website as usual, with the identification
number as one of the fields of information
recorded. The customers are then reminded
to call the toll-free number and complete
the transaction within "x" amount
of time, and the 'Net portion of the ordering
process is complete.
When
the customers call into the automated phone
system, they may request the voice prompts
in a choice of languages, if desired. They
are asked to enter the unique order identification
number issued at the website, and then to
choose payment by credit card or by check.
They then give a bit of information about
their credit card or they would spend no more
than three or four minutes on this call.
Our
system then automatically processes the credit-card
payments (passing the funds directly into
your company's account), and actually print
up physical checks (payable to your company
and already endorsed) for the rest of the
payments, which would be deposited into your
bank account (by us). It will also prepare
lists of all transactions recorded each day
(sorted in a couple of different ways),as
well as a computer file of the same lists
of transactions in any desired format, ready
to import directly into your order/accounting
software (so that no data entry services will
be required for transactions handled by the
system).
This
method is obviously much easier for a customer
than preparing a check, finding an envelope
and stamp, and mailing the envelope - and
much more secure than sending a credit-card
payment through the 'Net. For this reason,
we have every expectation that it will be
extremely popular with your busy yet cautious
customers.
Since
we do not charge any set-up or initiation
fees, and only charge a minimal fee per transaction
(based on the number of transactions), this
can be an extremely effective, low-cost way
for your company to receive payments from
customers - and your customers would not find
it at all unreasonable for you to charge a
small handling fee for this ultra-secure service.
If this sounds like something you should find
out more about, please get back to us at your
earliest convenience.
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Earlier, we promised you some information
about a new method that Internet criminals
are now using to try to steal money from you
and your customers - and it's *really* nasty!
There
is now a Java app which can be invisibly downloaded
when a Netsurfer visits a seemingly-innocuous
website. Its purpose, amazingly, is to monitor
the user's keyboard buffer from then on, CAPTURE
ANY SEQUENCE OF 10 to 16 DIGITS ENTERED AT
THE KEYBOARD, AND INVISIBLY TRANSMIT IT TO
AN UNKNOWN EMAIL ADDRESS! In other words,
at the very moment that your customers are
filling out a form which will ultimately be
encrypted (with or without digital signature)
and sent to you, their credit card account
numbers will have already been stolen!
Is
it any wonder that no one - not Visa, MasterCard
or anyone else - has been able to overcome
the perception among 'Netizens that THERE
IS NO ABSOLUTELY SAFE WAY TO SEND FINANCIAL
INFORMATION THROUGH THE 'NET, AND NO SAFE
WAY TO STORE IT ON A SERVER CONNECTED TO THE
'NET, ONCE IT HAS BEEN SENT?
 We
are pleased to be able to report to you that
we now have a voice
demo available, which will enable
you to experience the service, and hear a
detailed explanation of how it can enable
your organization to receive payments faster,
more accurately, and without the need for
human intervention, it will even enter information
about the payments into your accounting files.
If
you would like to try
out the demo, please call
us at 514-946-8825 (or email us at
info@paymentcentralinc.com) and we'll tell you what you
need to do, to do so. And be sure to take a look at the
list of questions frequently
asked about our service!
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